Local SEO is a type of online marketing that helps businesses increase search engine traffic based on map placement for geographic related keywords. While there is some similarity between tactics used for general SEO versus Local SEO services, the local algorithm for ranking is different from the general search algorithm. A The Local SEO results are the fastest way for local businesses to get placement in search engine results page. Local SEO works best for businesses that have established local operations in one or more locations. National companies without local addresses cannot create local business profiles.

Mobile phone applications like Google Maps use the same ranking methods and database of business information used by the local results section of the SERP. This is important for many local businesses because the number of local searches for retail and services businesses from mobile phones continues to grow each year.

Finally, with search engines like Google adding social media services, Google has integrated their local search into Google+ Local. The merger of local and social will continue so it is important that businesses establish their local presence on websites like Google, Yahoo, Bing, Yelp and others.